Areas of Emphasis: School of Journalism & Mass Communications

As part of our strategic plan for 2015, the School of Journalism and Mass Communications uses the following themes for guidance in decision-making:

• Integrating research and teaching in a more visible way to students, faculty and peers
• Building research teams for key projects on health communication, sports and media, media and the military, and international outreach
• Serving the needs of Lawrence, Kansas, the region, the nation and the world as we meet current needs of the media industries and serve as a resource in planning the future of serving diverse audience
• Creating an atmosphere of life-long learning for student, staff and faculty
• While maintaining the School’s reputation for excellence in writing, we integrate visual communication, financial literacy and use of new media technologies into our teaching and research
• Knowing that much of our research, theory and teaching draw from other disciplines, the School will seek out interdisciplinary opportunities on campus.
• Expanding our reputation and expertise in the dissemination of information to multiple audiences