Neeli Bendapudi

Provost and Executive Vice Chancellor
Primary office:
Strong Hall
Room 250

Neeli Bendapudi is the University of Kansas Provost and Executive Vice Chancellor, and a professor of marketing at the KU School of Business. She holds a doctorate from the University of Kansas, and she has taught at Texas A&M and the Ohio State University. Her research has appeared in Journal of Marketing, Journal of Marketing Research, Journal of Retailing and Harvard Business Review, among others.

Bendapudi has taught at the undergraduate, MBA, Executive MBA and Ph.D. levels, and has received numerous college, university and national teaching awards. She has experience on public and private boards, and served as EVP and Chief Customer Officer of Huntington National Bank.


Ph.D., University of Kansas

M.B.A., Andhra University

B.A., Andhra University


Undergraduate level: Principles of Marketing, Marketing, Research, Managerial Marketing, Promotional Strategies, Services Marketing

M.B.A. level: Core Marketing Management, Services Marketing

Ph.D. level: Seminar on Marketing Strategy


Research focuses on customer willingness and ability to maintain long-term relationships with firms and with the employers and brands that represent them.

Professional memberships include: American Marking Association (AMA), Association for Consumer Research, Association to Advance Collegiate Schools of Business (AACSB), International Women's Forum, National Association of Corporate Directors, Women Corporate DIrectors

Selected Publications

Bendapudi, N. M. (2010). R.E.A.Loyalty. Enterprise Loyalty,(1), 2-5.

Berry, L. L., & Bendapudi, N. M. (2009). Clueing in Customers. In . Ettinger & . Feldman (Eds.), Textbook of Veterinary Internal Medicine(6thth ed.). Amsterdam, The Netherlands: Elsevier Press.

Bendapudi, N. M., & Bendapudi, V. (2009). How to Use Language that Employees Get. US Airways In-flight Magazine.

Bendapudi, N. M., & Bendapudi, V. (2009). How to Use Language that Employees Get. Harvard Business Review.

Bendapudi, N. M., & Stobart, M. (2008). Services Research Collaborations: Beyond the Ivory Tower. In . (Ed.), Services Science, Management, and Engineering (pp. 169-174). Berlin, Germany: Springer.

Berry, L. L., & Bendapudi, N. M. (2007). Clueing in Customers. In . (Ed.), HBR on Managing Healthcare. Cambridge, MA: Harvard Business Press.

Berry, L. & Bendapudi, N. M. (2007). Healthcare: A Fertile Field for Service Research. Journal of Service Research, 111-122.

Bendapudi, N. M., Berry, L. Frey, K. Parish, J. & Rayburn, W. (2006). Patients' Perspectives on Ideal Physician Behaviors. Mayo Clinic Proceedings, 338-344.

Bendapudi, N. M., & Bendapudi, V. (2005). Creating the Living Brand. Harvard Business Review.

Bendapudi, N. M., & Leone, R. P. (2003). Psychological Implications of Customer Participation in Coproduction. Journal of Marketing.

Berry, L. L., & Bendapudi, N. M. (2003). Clueing in Customers. Harvard Business Review.

Bendapudi, N. M., & Leone, R. P. (2002). Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm. Journal of Marketing, 83-101.

Bendapudi, N. M., & Leone, R. P. (2001). How to Lose Your Star Performer, Without Losing Customers, Too. Harvard Business Review, 104-115.

Bendapudi, N. M., & Berry, L. L. (1997). Customer Receptivity to Relationship Marketing. Journal of Retailing, 73(1), 15-37.

Bendapudi, N. M., Singh, S. N., & Bendapudi, V. (1996). Enhancing Helping Behavior: An Integrative Framework for Promotion Planning. Journal of Marketing, 33-49.

Selected Awards & Honors

International Women's Forum
2009 - Present

8th Honor Coin
KU Veterans Alumni Network

Inducted into KU Women’s Hall of Fame
Emily Taylor Center for Women and Gender Equity, University of Kansas

Influential Woman of 2012
KC Business Journal

James Ginter Outstanding Marketing Professor Award
The Ohio State University

Marketing Educator of the Year
Columbus American Marketing Association

Outstanding Marketing Teacher Award
Academy of Marketing Science

Alumni Distinguished Teaching Award
The Ohio State University

Office of the Provost
Diversity, Equity, and Inclusion

Several initiatives are furthering efforts to ensure KU offers a welcoming and supportive environment for all to learn, live, work, and discover.

RT @KansasDebate : At the 72nd National Debate Tournament, the Kansas team of Quaram Robinson and Will Katz won the Copeland award for the #

Policy Library Search

Visit the Policy Office for more information.

Green Office

Why KU
  • One of 34 U.S. public institutions in the prestigious Association of American Universities
  • 44 nationally ranked graduate programs.
    —U.S. News & World Report
  • Top 50 nationwide for size of library collection.
  • 23rd nationwide for service to veterans —"Best for Vets," Military Times