Areas of Emphasis: School of Journalism & Mass Communications

As part of our strategic plan for 2015, the School of Journalism and Mass Communications uses the following themes for guidance in decision-making:

  • Integrating research and teaching in a more visible way to students, faculty and peers
  • Building research teams for key projects on health communication, sports and media, media and the military, and international outreach
  • Serving the needs of Lawrence, Kansas, the region, the nation and the world as we meet current needs of the media industries and serve as a resource in planning the future of serving diverse audience
  • Creating an atmosphere of life-long learning for student, staff and faculty
  • While maintaining the School’s reputation for excellence in writing, we integrate visual communication, financial literacy and use of new media technologies into our teaching and research
  • Knowing that much of our research, theory and teaching draw from other disciplines, the School will seek out interdisciplinary opportunities on campus.
  • Expanding our reputation and expertise in the dissemination of information to multiple audiences
Bold Aspirations

Bold Aspirations is the strategic plan for KU, comprising individual plans for the following:

Policy Library Search

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Can a new species of frog have a doppelgänger? KU researchers say yes. Learn more about the discovery here: http://bit.ly/XHT3H3 Tags: #KUdiscoveries #KUresearch #KUstudents #Frog #LookAlike

Poet offers insights to Jayhawk experience through wordplay "Welcome to KU. Where questions rest, in stacks of answers from the past. …" Listen to Topher Enneking, a spoken word poet and former KU football player, as he weaves the experience of KU and its traditions through this storytelling and wordplay performance. Learn more about KU traditions at http://www.ku.edu/about/traditions/. Welcome to KU. Where questions rest in stacks of answers from the past. Where dreams crawl out of bed And learn to walk Uphill both ways. Where freshmen stand on stilts And hang from the rafters, While the wheat waves In a fieldhouse Where the Phog rolls in Helping us to see Through the past into the future. Haunting hosts giving handouts in a heritage Too heavy to grasp til you add to it. So it may be born anew, Allowing our boots to stand in the ash of oppression’s hate But shine bright as the sun While war cries of warriors past Ring in our ears long after their battles are won. Memorials telling time, “you don’t have to stand still.” Because the top of the world Is just up that Hill. Where our natural history is an awe-struck echo Of world’s fair and equal Past, present and future, prelude and sequel. Where our flags fly above planes. Where we build in chalks that can’t be erased. Stone edifices made to last So you would walk Past their doors, down their halls And let your voice fill their room. Because only in empty silence can destruction loom. So stand tall. Wrap your arms around this crowd Sing our alma mater and sing it out loud. Let your voice sing in chorus and reach other nations Beckoning new Jayhawks to spark new collaborations Because you are the mortar that will hold these walls upright. Your future Your dreams are why Jayhawks did fight For the tradition before you Was merely prelude For what will come next now that you’re at KU.


Green Office

Why KU
  • One of 34 U.S. public institutions in the prestigious Association of American Universities
  • 26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
  • Nearly $290 million in financial aid annually
  • 1 of 9 public universities with outstanding study abroad programs.
    —U.S. News & World Report
  • 46 nationally ranked graduate programs.
    —U.S. News & World Report
  • Top 50 nationwide for size of library collection.
    —ALA
  • $260.5 million in externally funded research expenditures
  • 23rd nationwide for service to veterans —"Best for Vets," Military Times