Areas of Emphasis: School of Journalism & Mass Communications

As part of our strategic plan for 2015, the School of Journalism and Mass Communications uses the following themes for guidance in decision-making:

  • Integrating research and teaching in a more visible way to students, faculty and peers
  • Building research teams for key projects on health communication, sports and media, media and the military, and international outreach
  • Serving the needs of Lawrence, Kansas, the region, the nation and the world as we meet current needs of the media industries and serve as a resource in planning the future of serving diverse audience
  • Creating an atmosphere of life-long learning for student, staff and faculty
  • While maintaining the School’s reputation for excellence in writing, we integrate visual communication, financial literacy and use of new media technologies into our teaching and research
  • Knowing that much of our research, theory and teaching draw from other disciplines, the School will seek out interdisciplinary opportunities on campus.
  • Expanding our reputation and expertise in the dissemination of information to multiple audiences
Bold Aspirations

Bold Aspirations is the strategic plan for KU, comprising individual plans for the following:

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The Big Event at KU 2014 The 2014 Big Event connected the KU campus with the Lawrence community by recruiting 3,000 student, faculty, and staff volunteers to work at 300 local job sites during one day of service.  Registration for volunteers and job requests for residents will be available in fall 2014 for the 2015 Big Event. Check for updates at http://thebigeventku.com .


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Why KU
  • One of 34 U.S. public institutions in the prestigious Association of American Universities
  • 26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
  • Nearly $290 million in financial aid annually
  • 1 of 9 public universities with outstanding study abroad programs.
    —U.S. News & World Report
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    —U.S. News & World Report
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    —ALA
  • $275 million in externally funded research expenditures
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