Areas of Emphasis: School of Journalism & Mass Communications

As part of our strategic plan for 2015, the School of Journalism and Mass Communications uses the following themes for guidance in decision-making:

  • Integrating research and teaching in a more visible way to students, faculty and peers
  • Building research teams for key projects on health communication, sports and media, media and the military, and international outreach
  • Serving the needs of Lawrence, Kansas, the region, the nation and the world as we meet current needs of the media industries and serve as a resource in planning the future of serving diverse audience
  • Creating an atmosphere of life-long learning for student, staff and faculty
  • While maintaining the School’s reputation for excellence in writing, we integrate visual communication, financial literacy and use of new media technologies into our teaching and research
  • Knowing that much of our research, theory and teaching draw from other disciplines, the School will seek out interdisciplinary opportunities on campus.
  • Expanding our reputation and expertise in the dissemination of information to multiple audiences
Bold Aspirations

Bold Aspirations is the strategic plan for KU, comprising individual plans for the following:

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Why KU
  • One of 34 U.S. public institutions in the prestigious Association of American Universities
  • 26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
  • Nearly $290 million in financial aid annually
  • 1 of 9 public universities with outstanding study abroad programs.
    —U.S. News & World Report
  • 46 nationally ranked graduate programs.
    —U.S. News & World Report
  • Top 50 nationwide for size of library collection.
    —ALA
  • $260.5 million in externally funded research expenditures
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