New ".XXX" Internet domains

Jeannette A. Johnson, Director, Policy Office
Friday, December 02, 2011 2:45 PM
Deans, Directors, and Chairs

Dear Colleagues:

The Internet Corporation for Assigned Names and Numbers (ICANN) is preparing to open up a new sponsored Top Level Domain (sTLD) with the suffix “.XXX.” This TLD will allow internet users interested in adult entertainment to find the sites most likely to host that content.

A concern in the higher education community is that one’s name, image or goodwill might be misrepresented by an unscrupulous entrepreneur in the .XXX “world.” For this reason, trademark owners were given the opportunity to purchase .XXX domain names that contain their federally registered words/trademarks. The University of Kansas has taken this step. In recent months, the University administration, in conjunction with the Trademark Licensing Office, has acquired numerous domain names related to the sTLD .XXX. (See the Inside Higher Ed article at for more information.)

Currently, a new phase of registrations is upon us. During this “General Availability” phase, domain name registrars such as Go-Daddy will be receiving applications for any number of prospective .XXX domain names. It is nearly impossible to predict what names applicants may propose. The University has pre-registered some 15 names that might be attractive for such a use in order to prevent other users’ registration. Domain names were selected for pre-registry because of the equity we have built in them over time, because they represent a current retail operation, or simply because it makes sense (e.g., KUGIRLS.XXX).

We are sending this message because we know there could be certain domain names specific to your areas that you might wish to protect. If as a preventive measure you wish to register specified domain names for your unit, you may do so. As we understand it, pre-registering domain names before December 6, 2011, provides the best chance of actually securing the name you wish to protect. Your cost for each registration is estimated at $99.99. Information about this process is available at If you have questions about the process, Paul Vander Tuig, Director of Trademark Licensing (864-4650,, may be able to assist.

You may pre-register a domain name at ( or at other domain name registrars. Paul notes that when you click on the "pre-registration" tab, there will be information about "becoming a member." This is not applicable to KU units because we will not actually be setting up a web site with adult content on it.

If there are .XXX domain names you plan to defensively register, please inform University Relations through an email directed to This will allow the University to maintain a list of pending registration and to avoid duplications among units. Also, if you would like to discuss the advisability of registering a specific domain name, you may use the same email address and a staff member will contact you. Please share this correspondence with the keepers of any domain names in your areas. Thank you.

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